Privacy Policy

We Value Your Privacy

At SweetLegs Clothing Inc. (“we” or “us”), we believe in being clear and open about how we collect and use personal information related to you. In the spirit of transparency, this Privacy Notice provides you with information about the types of personal information we collect, how we use such personal information and to whom and under what circumstances we may disclose it.

This Privacy Notice applies to personal information we collect from you, or that you provide to us, and communications from us, in connection with your use of our websites, including www.sweetlegs.com and any other affiliated websites, promotions in which we are involved, social media, and customer surveys. Please read this policy carefully so that you understand your rights in relation to your personal information, and how we will collect, use and process your personal information.

If you do not agree with this Privacy Notice in general or any part of it, you should not use our websites, request marketing material from us, or take part in our promotions, social media activity, or customer surveys, as applicable.


PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information” which is required to perform normal business operations.

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. All cookies are encrypted for security. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
  • “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, internet service provider, referring/exit pages, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Site.
  • “Referral links” are links used to record information about how you browse the Site and to provide applicable promotional materials.

Additionally, when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit card numbers, gift card numbers), email address, and phone number.  We refer to this information as “Order Information.”

When referring to “Personal Information” in this Privacy Policy, we are talking both about Device Information and Order Information.


HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arranging for shipping, and providing you with invoices and/or order confirmations).  Additionally, we use this Order Information to:

  • Communicate with you;
  • Screen our orders for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).


HOW WE COLLECT AND USE YOUR PERSONAL INFORMATION?

In the section below, we explain:

  • What types of personal information we may collect when you take part in a particular activity.
  • What we do with your personal information, and the purposes for collecting and using it.
  • Our legal basis for using your personal information. Whenever we use your personal information, we will have a legal basis to do this.
Purchases and Order Information
Personal information that we collect, or you give us, when you place an order, including:
  • Your contact details including: your first and last name, billing address, mailing address, email address.
  • The product(s) you purchased.
We use this personal information to:
  • Fulfill your requests and orders for products.
  • Take payment from or give you a refund.
  • Help us ensure that our customers are genuine and to prevent fraud.
  • Manage and keep your order history.
  • Send you personalized offers, shopping ideas or other promotional materials.
  • Enhance your shopping experience while on our websites by showing you personalized content.
  • Performance of a contract—so we can perform our contract for the sale of our products to you and manage the associated logistics.
  • Your consent to the processing, using, and storing.
  • Our legitimate interests—we have a legitimate business interest in (i) improving our products and services; (ii) better engaging with you; (iii) preventing fraud; and (iv) securing our tools.
  • To comply with our legal obligations.
Account / SweetLegs Rewards Loyalty Program Creation and Management
Personal information that we collect, or you give us, when you create an account or join our SweetLegs Rewards Program, including:
  • Your first and last name.
  • Your email address.
  • Your account password.
  • Your birthdate.
We use this personal information to:
  • Operate and manage our SweetLegs Rewards Program.
  • Send you personalized offers, shopping ideas or other promotional materials.
  • Performance of a contract—so you can create and manage your account and so that we can operate and manage our SweetLegs Rewards Program.
  • Your consent to the processing, using, and storing.
Marketing and Promotional Materials
Personal information that we collect, or you give us, when you sign up for our marketing and promotional materials:
  • Your email address.
  • Your first and/or last name.
We use this personal information to:
  • Notify you of new products or updates.
  • Send you offers, shopping ideas or other promotional materials.
  • Your consent to the processing, using, and storing.
  • Our legitimate interests—we have a legitimate business interest in (i) improving our products and services and (ii) better engaging with you.
Questions and Customer Service
Personal information that we collect, or you give us, when you communicate with us whether in person, through our websites or via email, over the phone, through social media or via any other medium, including:
  • Your contact details including: your first and last name, mailing address, email address, social media account name, or whatever method you contact us using.
  • The details of your communications with us.
  • The details of our messages to you.
We use this personal information to:
  • Answer and manage your questions.
  • Run analytics, statistics, and research.
  • Our legitimate interests—we have a legitimate business interest in (i) improving our products and services; (ii) better engaging with you; and (iii) securing our tools.
Online Browsing
Personal information that we collect through your use of our websites (which may be through cookies), including:
  • Internet Protocol (IP) address.
  • MAC address.
  • Browser type.
  • Operating system.
  • Device identifying personal information.
  • The specific web pages visited during your connection.
  • The domain name from which you accessed our websites.
  • Your browsing behavior, such as the date and time you visit our websites, the areas or pages of the website that you visit, the amount of time you spend viewing our websites, the number of times you return to our websites, the products you selected to create your basket and other clickstream data.
We use this personal information to:
  • Enhance your shopping experience while on our websites by showing you personalized content.
  • Allow our websites to function properly.
  • Ensure our websites are secure and safe, and to protect you against fraud or misuse of website or services (for example through performing troubleshooting).
  • Run analytics, statistics, and research.
  • Deliver targeted advertising.
  • Online advertisements for products which may be of interest to you, based on your previous behavior.
  • Ads and content on social media platforms or other websites.
  • Your consent to the processing, using, and storing.
  • Our legitimate interests—we have a legitimate business interest in (i) improving our products and services; (ii) better engaging with you; and (iii) securing our tools.
Third-Party Service Providers
Personal information that we collect from our third-party service providers (Shopify), including:
  • Payment processing companies.
  • Address update services.

Under no circumstances does SweetLegs Clothing Inc. store or have access to any payment or financial information at any time. All information is securely stored and processed through a third party payment processor (PayPal, Shopify).

We use this personal information to:
  • Take payment from or give you a refund.
  • Help us ensure that our customers are genuine and to prevent fraud.
  • Performance of a contract—so we can perform our contract for the sale of our products to you.
  • Our legitimate interests—we have a legitimate business interest in preventing fraud.
  • To comply with our legal obligations.
Promotions
Personal information that we collect, or you give us, when you participate in sweepstakes, contest, or other promotion, including:
  • Your name.
  • Your contact details.
  • Birthdate or age range.
  • Address or country of residence.
  • Personal information about you that you have made publicly available through your social media profile (if the promotion is run on a social media platform).
  • User generated content.
We use this personal information to:
  • Manage and operate the promotion.
  • Use the content you have created and/or shared in accordance with the specific terms and conditions accepted by you.
  • Run analytics, statistics, and research.
  • Performance of a contract—so you may enter into the promotion and/or we can deliver the prize).
  • Your consent to the processing, using, and storing.
  • Our legitimate interests—we have a legitimate business interest in (i) improving our products and services; (ii) better engaging with you; and (iii) securing our tools.
User Generated Content
Personal information that we collect, or you give us, when you submit content (for example images or ratings and reviews) on our websites or social media platforms, or accept our re-use of any content you posted on social media platforms:
  • Your review of products purchased.
  • Your consent to the processing, using, and storing any uploaded text, images or videos.
  • Our legitimate interests—we have a legitimate business interest in (i) improving our products and services; (ii) better engaging with you; and (iii) securing our tools.
We use this personal information to:
  • Use the content you have created and/or shared in accordance with the specific terms and conditions accepted by you.
  • Run analytics, statistics, and research.
  • Facilitate customer communication
  •  Your consent to the processing, using, and storing.
  •  Our legitimate interests—we have a legitimate business interest in (i) improving our products and services; (ii) better engaging with you; and (iii) securing our tools.


SHARING YOUR PERSONAL INFORMATION

We do not share your information with any third parties unless it is absolutely required and necessary to operate our website and the components within it allowing you the best shopping experience with SweetLegs as described above.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.

For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.


OPT OUT OF TARGETED INFORMATION:

FACEBOOK - https://www.facebook.com/settings/?tab=ads

GOOGLE - https://www.google.com/settings/ads/anonymous/

BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

PINTEREST - https://policy.pinterest.com/en/privacy-policy

TWITTER - http://optout.aboutads.info

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:  http://optout.aboutads.info/.


DO NOT TRACK

Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.


YOUR RIGHTS

You have the right to access the personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.


DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.


CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.


DATA BREACH POLICY

In the unlikely event we do have a data breach, you can read our data breach policy.


CONTACT US

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by mail using the details provided below:

SweetLegs Clothing Inc.
Unit#2 871 McCurdy Place,
Kelowna, BC, V1X8C8, Canada
info@sweetlegs.ca 

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